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| Semester | spring semester 2024 |
| Course frequency | Every spring sem. |
| Lecturers | C. Miguel Brendl (miguel.brendl@unibas.ch, Assessor) |
| Content | The course is appropriate for master’s students in business, economics, or psychology, as well as for PhD students. The course focuses on psychological theory that is the basis for theories in consumer behavior. It has a methodological emphasis by teaching you how to conduct research using experiments. This course is a precondition for writing a master’s thesis in behavioral marketing. But beyond that it is of particular interest if you want to explore what academic research is like. -For those without a prior degree in psychology the course offers a crash course in psychology as it relates to preferences (attitudes, feelings, evaluative judgments, choice). -For anyone interested in behavioral sciences the course offers the opportunity to practice an important skill: deriving behavioral predictions from theories. This skill goes beyond merely describing a theory and is important for anyone who wants to actually use a theory, be it for research or application. During the seminar we discuss your homework solutions to a set of exercises. From this discussion we draw inferences about theory itself and about designing experiments. The entire course is in English. |
| Learning objectives | • Obtaining an overview of fundamental psychological concepts in preference formation and choice. • Learning about the nature of theory construction and theory testing by means of experiments (heavily emphasized). |
| Bibliography | Last year's syllabus is posted here: https://adam.unibas.ch/goto_adam_crs_480685.html |
| Comments | To take the course you have to attend as of Session 1. Note that there will be homework in preparation of Session 1. This course is a pre-requisite if you want to write a master's thesis in behavioral marketing. Details are posted here: https://wwz.unibas.ch/fileadmin/user_upload/wwz/00_Professuren/Brendl_Marketing/2021_07_19_MBrendl_Requirements_Master_s_Thesis_in_Behavioral_Marketing.pdf The course will be taught on site. |
| Weblink | Weblink to ADAM |
| Admission requirements | If you are a master's student at the business and economics faculty in Basel, you need to have taken “Behavioral Science” and "Consumer Behavior: Theoretical Foundations". If you study elsewhere or are a PhD student, please contact me. A maximum of 20 students can enroll and in the past all those who fulfilled the course requirements were admitted. Should demand for the course surpass the available seats, we will emphasize the following for admissions: • Grades in the Kernfächer 62650-01 “Behavioral Science” and 12036 “Econometrics” or in equivalent courses if you come from another discipline. |
| Course application | 1. The number of participants is limited to 20. 2. Please apply for the course and the subsequent assignment via this link here https://adam.unibas.ch/goto.php?target=crs_1089742_rcodecd2VXxuTFw&client_id=adam by February 6th, 2024, 8 pm at the latest. Please make sure that you are registered for the spring semester and have paid the semester fees before you apply for this course. 3. You will be notified by February 16th, 2024, if you have been admitted to the Kolloquium. 4. A deregistration is possible until February 23, 2024, 8pm by Email to belegungstorno-wwz-at-unibas.ch. Please state the course number, title and your matriculation number! 5. Please note that your registration will be entered in your Online Services only after the official deadline of the course registration period, i.e. after 25.03.2024. 6. The following applies to everyone: enrollment = registration for the exam/assignment! In case of non-participation after registration it will be noted as "nicht erschienen" in the transcript. |
| Language of instruction | English |
| Use of digital media | No specific media used |
| Interval | Weekday | Time | Room |
|---|---|---|---|
| 14-täglich | Monday | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Date | Time | Room |
|---|---|---|
| Monday 26.02.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 11.03.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 25.03.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 08.04.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 29.04.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Monday 13.05.2024 | 14.15-18.00 | Wirtschaftswissenschaftliche Fakultät, Seminarraum S14 HG.32 |
| Modules |
Module: Business Field: Marketing (Master's Studies: Business and Technology) Module: Core Competences in Economics (Master's Studies: Sustainable Development) Module: Core Courses in Marketing and Strategic Management (Master's Studies: Business and Economics) Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics) Module: Specific Electives in Marketing and Strategic Management (Master's Studies: Business and Economics) |
| Assessment format | record of achievement |
| Assessment details | Every session your homework consists of readings and exercises where make predictions for an experiment. I randomly draw some students to present their exercise solutions, which we then discuss. Given this format, it is necessary that you have completed the assigned readings and exercises before each session, and that you are present during each session. A detailed write-up of an exercise will definitely be part of the grade. The following might also contribute: your contributions to the class discussion; the presentations you give. |
| Assessment registration/deregistration | Registration/deregistration: teaching staff |
| Repeat examination | no repeat examination |
| Scale | 1-6 0,1 |
| Repeated registration | as often as necessary |
| Responsible faculty | Faculty of Business and Economics , studiendekanat-wwz@unibas.ch |
| Offered by | Faculty of Business and Economics |