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65305-01 - Lecture: Global Strategy for Multinational Companies 3 CP

Semester spring semester 2024
Course frequency Every spring sem.
Lecturers John Bradford Jensen (bradford.jensen@unibas.ch)
Content The objective of the course is to develop an understanding of the range of options multinational companies (MNCs) have for responding to challenges and opportunities in the global economy. The course will investigate how MNCs respond in the market (taking the environment as given) and how MNCs pursue “non-market” strategies to influence their operating environment (seeking to affect public policy).
The course will review and apply foundational conceptual frameworks from international trade [discussed in Rolf Weder’s course Advanced International Trade and Business] for how MNCs should respond in a given policy environment – how best to adjust to changes in exchange rates, tariffs, non-tariff barriers, etc.
The course will present foundational ideas from economics, political science, and international political economy regarding how the policy environment is determined. The course will investigate the range of policies that can influence firm behavior (e.g. trade, tax, competition policy) and how firms have attempted to influence the policy environment through non-market strategy in the past.
The key ideas in the course will be applied in “real-world” settings in a series of case studies.
Bibliography Porter, Michael. 2008. “The Five Competitive Forces that Shape Strategy,” Harvard Business Review. January 2008.
Davies, Ronald B. and James R. Markusen. “The Structure of Multinational Firms’ Activities,” in Global Goliaths: Multinational Corporations in the 21st Century, Foley, Hines, and Wessel eds. Brookings Institution Press, 2021.
Bernard, Andrew B., J. Bradford Jensen, Stephen J. Redding, and Peter K. Schott. “Global Firms.” Journal of Economic Literature, 2018, vol. 56, no. 2, pp. 565–619.
Coase, R.H. (1937), “The Nature of the Firm,” Economica, vol. 4, no. 16, pp. 386-405. and/or
Joskow, Paul. (2008) “Vertical Integration,” in: Menard, C. and M. Shirley (eds.) Handbook of New Institutional Economics, Springer, pp. 319-348.
North, Douglass C. 1991. “Institutions.” Journal of Economic Perspectives, vol. 5, no. 1, pp. 97–112.
Acemoglu, D., Johnson, S., & Robinson, J.A. (2005). “Institutions as the Fundamental Cause of Long-Run Growth,” in: Aghion, P., & Durlauf, S.N. (eds.). Handbook of Economic Growth, Vol. 1, Part 1, Elsevier: 385- 472.
Olson, Mancur. The Logic of Collective Action. 1965. Chapter 1.
Bernard, Andrew B., J. Bradford Jensen, and Peter K. Schott. “Survival of the Best Fit: Competition from Low Wage Countries and the (Uneven) Growth of U.S. Manufacturing Plants,” Journal of International Economics, 2006, vol. 68, no. 1, pp. 219-237.
Jensen, J. Bradford, Dennis P. Quinn, and Stephen Weymouth. 2017. “Winners and Losers in International Trade: The Effects on US Presidential Voting.” International Organization, vol. 71, no. 3, pp. 423–57.
Jensen, J. Bradford, Dennis P. Quinn, and Stephen Weymouth. “The Influence of Firm Global Supply Chains and Foreign Currency Undervaluations on US Trade Disputes,” International Organization, 2015, vol. 69, issue 4, pp. 913-947.
Jensen, J. Bradford. Global Trade in Services: Fear, Facts, and Offshoring, Peterson Institute for International Economics Press, 2011.
Gervais, Antoine and J. Bradford Jensen. (2019) "The Tradability of Services: Geographic Concentration and Trade Costs," Journal of International Economics, vol. 118, pp. 331–350.
Branstetter, Lee G., Britta M. Glennon, and J. Bradford Jensen. (2019) “The New Global Invention Machine: A Look Inside the R&D Networks of U.S. Multinationals” in Global Goliaths: Multinational Corporations in the 21st Century, Foley, Hines, and Wessel eds. Brookings Institution Press, 2021.
Comments This course is part of the Summer School in Law, Business and Economic Policy.
Weblink Summer School Homepage

 

Admission requirements tba
Course application All applications have to be processed through the Summer School office.
Course enrollment is at the same time the final registration for the exam!

There will be an orientation for all Summer School courses on Monday, 4 March 2024, 18:15 via Zoom.
Further information on the event can be found on the Summer School website:
https://wwz.unibas.ch/de/studium/summer-school/courses/
Language of instruction English
Use of digital media No specific media used

 

Interval Weekday Time Room
unregelmässig See individual dates
Comments July, 15 - 25, 2024

Dates

Date Time Room
Monday 15.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 16.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Wednesday 17.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Thursday 18.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Monday 22.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Tuesday 23.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Wednesday 24.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Thursday 25.07.2024 09.30-12.00 Wirtschaftswissenschaftliche Fakultät, Seminarraum S15 HG.31
Modules Module: Core Courses in International Business, Trade and the Environment (Master's Studies: Business and Economics)
Module: Specific Electives in Business and Economics (Master's Studies: Business and Economics)
Module: Specific Electives in International Business, Trade and the Environment (Master's Studies: Business and Economics)
Vertiefungsmodul Global Europe: Handel und Unternehmen in der Globalisierung (Master's Studies: European Global Studies)
Assessment format record of achievement
Assessment details tba
Assessment registration/deregistration Registration/deregistration: faculty
Repeat examination no repeat examination
Scale 1-6 0,1
Repeated registration as often as necessary
Responsible faculty Faculty of Business and Economics , studiendekanat-wwz@unibas.ch
Offered by Faculty of Business and Economics

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